Digital Marketing Executive & Consultant

Joseph
Wilebski

Executive strategy. Operator precision.

Enterprise marketing leader, global operations executive, and hands-on AI practitioner. I've led 500+ person teams across four countries — and I still build sites, run competitive analyses, and ship tools myself.

500+
Team members led
$300M+
Product line managed
20+
Years in digital marketing
Connect on LinkedIn
Joseph Wilebski

The rare executive who never stopped building.

Most executives at my level stopped doing the hands-on work years ago. I never did — and I think that's what makes the difference.

Over 14+ years at Thomson Reuters and Internet Brands, I scaled digital marketing operations across four countries, cut seven-figure budgets through AI implementation, and helped drive strategy for some of the most recognized brands in legal marketing.

When Thomson Reuters divested FindLaw, I served on the divestiture team representing operations. Then I immediately led the post-acquisition integration on the buyer side. Not many people have operated on both sides of a major M&A transaction. I have.

Before digital marketing, I spent a decade as a Senior Instrumentation & Controls Technician in the energy industry. That foundation — operational discipline, systems thinking, DoT compliance — shapes how I approach everything I do.

Enterprise Scale
500+ global teams, $300M+ product lines, 7-figure budget management — built for complexity.
Practitioner Instincts
I build sites, run analyses, and use AI tools daily. Strategy grounded in how things actually work.
Cross-Industry Depth
Digital marketing [legal, tax, home services, and others], professional services, energy, M&A operations — rare range for a marketing executive.
AI-Forward
ChatGPT, Claude, Gemini, Perplexity — using AI to build tools, generate content, and drive decisions.

What I know deeply.

01
Enterprise Digital Marketing
SEO, SEM, PPC, content strategy, local search, social, affiliate, and performance marketing at enterprise scale and across thousands of clients.
02
Global Operations & Team Leadership
Building and scaling teams of 500+ across multiple countries. Org design, resource modeling, and operational efficiency at scale.
03
AI-Powered Marketing
Hands-on implementation of AI tools for content generation, competitive analysis, site building, and decision-support calculators.
04
M&A Operations
Direct experience on both sides of a major transaction — divestiture team at Thomson Reuters, operations integration lead at Internet Brands.
05
Legal & Professional Services
14+ years in legal marketing. Deep expertise in attorney acquisition and law firm digital presence.
06
Energy & Industrial
Decade as Senior I&C Technician. DoT compliance, power generation operations, NERC, IBEW instruction, capital project management.

Built from the ground up.

2025 — Present
Independent Consultant
Self-Employed
Digital marketing strategy, enterprise operations advisory, AI implementation consulting, and fractional CMO|COO engagements.
2024 — 2025
VP, Digital Solutions → Senior Director
Internet Brands
Led post-acquisition operations integration of FindLaw into Internet Brands. Built and executed the merger plan for combined 500+ person legal operations team.
2011 — 2024
Senior Director → Senior SEO Strategist
FindLaw (Thomson Reuters)
13+ years scaling digital marketing operations for the legal industry. Led 450+ global team across 4 countries. Managed $300M+ product line. Served on divestiture team.
2014 — 2017
Director of Event Marketing
MnSearch (Board Role)
Board member and Director of Event Marketing for the Minnesota Search Engine Marketing Association.
2006 — 2012
Owner & Founder
Mobes Incorporated
Founded and operated a web marketing and hosting company. SEO/SEM consulting, PPC campaigns, affiliate marketing, and web development.
1998 — 2011
Senior EI&C Technician
Great Lakes Gas Transmission / NAES / Cogentrix Energy
Decade in energy industry. DoT compliance programs, capital project management, contract team leadership, and IBEW I&C instruction.

What I'm building.

Digital Agency
Marketing Agency
A full-service digital marketing agency focused on enterprise strategy, SEO, AI-powered content, and performance marketing for growing businesses.
Site Coming Soon
Web Applications
AI-Powered Web Apps
Building a suite of tools and calculators powered by AI — competitive analysis dashboards, marketing ROI calculators, and decision-support apps.
In Development
Directory Sites
Directory Websites
Niche directory websites built for organic search performance — combining technical SEO expertise with scalable content architecture.
In Development

Let's work together.

Available for consulting engagements, fractional CMO | COO roles, board advisory, expert network consultations, and speaking opportunities.

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